Optimize and leverage a high traffic B2B page on our B2C site for inbound lead generation.
- Content Rewrite
- Page Redesign
- Form added above the fold
- Tracking measures put in place
Prior to the redesign this page was not being utilized to capture inbound leads.
In the 21 months after launching the page, the results are as follows:
- 306 responses were collected
- 74 opportunities created (MQL/SQL = 24%)
- 32 opportunities won (MQL/Won = 11%, SQL/Won = 43%)
- $350K in pipeline generated
- $115K in closed won