A Few of My Favorite Campaigns
Never underestimate the beauty of bringing home the bacon under time pressures and on a budget.
ACTIVE Network Campaign Results
Of my market’s closed won deals in 2017 were a result of marketing generated leads.
and counting, in leads generated from campaigns led by me or a direct report from 2015-2017.
Of MQL goal achieved in 2016 for the market I managed.
Why ACTIVE?
Objective(s):
Improve brand awareness and sentiment among customers
Support corporate customer retention goal
Global Campaign Type: REP (Reputation)
Activities:
7 rounds of web, retargeting and social ads
Customer feedback/review campaign
Redesigned web property
Results:
30+ new customer testimonials
800,000 impressions in Q4 alone
Average CPA of $102.58
90.1% increase in page likes
55 conversions (including VTC)
Around the Campfire
Objective(s):
Improve brand sentiment
Global Campaign Type: REP (Reputation)
Activities:
Social media, Facebook Live
Results:
10K views and counting
$27K in closed won deals
$138k influenced opportunities
Best in Class
Objective(s):
2nd half 2017 campaign to help achieve $8.8M bookings target
Global Campaign Type: SLT (Solution)
Activities:
Biweekly webinars
2x/week email touchpoint
Case studies & testimonials
Results:
1800 leads and counting
$33K in closed won and counting
$1.3M in pipeline and counting
Better Camp Experiences
History of the Turkey Trot
Objective(s):
Rank for low hanging fruit
Build backlinks
Global Campaign Type: OOC (Out of Campaign)
Activities:
Social media
Infographic
Blog article
Customer shout-outs
Results:
Front page of Google, spots 3 & 5
ACTIVE Days
Objective(s):
Support corporate customer retention goal
Improve brand awareness and sentiment
Global Campaign Type: REP (Reputation)
Activities:
ACTIVE field day with YMCA
YouTube video & Photogallery
Social media
Landing page
Results:
3 YMCA summer camps in attendance
ACT NOW
Objective(s):
Exceed Q4 revenue goals
Global Campaign Type: SLT (Solution)
Activities:
3 emails
35 social, web and retargeting ads
Landing Page
Results:
50 leads
2 opportunities
What’s New in NAV 2013
Activities:
Design & Send Print Mailer
3 E-Invites
2 Registration Landing Pages
Targeted telemarketing
Webinar
Results:
99 registrants
83 attendees
Serviceable Materials Strategy
Activities:
6 blogs
3 E-invites
Targeted Telemarketing
Webinar
Results:
TBD
Mobile Warehouse Automation
Activities:
2 blogs
4 E-invites
Targeted Telemarketing
Social Media
Landing Page
Webinar
Results:
9 Attendees
2 deals
Product Lifecycle Management
Activities:
2 blogs
4 E-invites
Targeted Telemarketing
Social Media
Landing Page
Webinar
Results:
9 Attendees
2 deals
