A Few of My Favorite Campaigns

Never underestimate the beauty of bringing home the bacon under time pressures and on a budget.

ACTIVE Network Campaign Results

67%

Of my market’s closed won deals in 2017 were a result of marketing generated leads.

40k

and counting, in leads generated from campaigns led by me or a direct report from 2015-present.

100%

Of MQL’s achieved in 2016 for the market I managed.

Global Campaigns

 

Why ACTIVE?

Objective(s):
Improve brand awareness and sentiment among customers
Support corporate customer retention goal

Global Campaign Type: REP (Reputation)

Activities:
7 rounds of web, retargeting and social ads
Customer feedback/review campaign
Redesigned web property

Results:
30+ new customer testimonials
800,000 impressions in Q4 alone
Average CPA of $102.58
90.1% increase in page likes
55 conversions (including VTC)

Around the Campfire

Around-Campfire

Objective(s):
Improve brand sentiment

Global Campaign Type: REP (Reputation)

Activities:
Social media, Facebook Live

Results:
10K views and counting
$27K in closed won deals
$138k influenced opportunities

Best in Class

Best-in-class
Objective(s):
2nd half 2017 campaign to help achieve $8.8M bookings target

Global Campaign Type: SLT (Solution)

Activities:
Biweekly webinars
2x/week email touchpoint
Case studies & testimonials

Results:
1800 leads and counting
$33K in closed won and counting
$1.3M in pipeline and counting

Better Camp Experiences

BetterCampExperiences
Objective(s):
2nd half 2017 campaign to achieve $8.8M in revenue

Global Campaign Type: SLT (Solution)

Activities:
Biweekly Webinars
Case studies and testimonials
Email touchpoints – 2x/week

Results:
+3k leads and counting
$20K closed won and counting
$700K in pipeline and counting

Campaign Activities

 

History of the Turkey Trot

Objective(s):
Rank for low hanging fruit
Build backlinks

Global Campaign Type: OOC (Out of Campaign)

Activities:
Social media
Infographic
Blog article
Customer shout-outs

Results:
Front page of Google, spots 3 & 5

ACTIVE Days

Objective(s):
Support corporate customer retention goal
Improve brand awareness and sentiment

Global Campaign Type: REP (Reputation)

Activities:
ACTIVE field day with YMCA
YouTube video & Photogallery
Social media
Landing page

Results:
3 YMCA summer camps in attendance

ACT NOW

Objective(s):
Exceed Q4 revenue goals

Global Campaign Type: SLT (Solution)

Activities:
3 emails
35 social, web and retargeting ads
Landing Page

Results:
50 leads
2 opportunities

What’s New in NAV 2013

Activities:
Design & Send Print Mailer
3 E-Invites
2 Registration Landing Pages
Targeted telemarketing
Webinar

Results:
99 registrants
83 attendees

 

Serviceable Materials Strategy

Campaigns

Activities:
6 blogs
3 E-invites
Targeted Telemarketing
Webinar

Results:

TBD

Mobile Warehouse Automation

MobileIcon

Activities:
2 blogs
4 E-invites
Targeted Telemarketing
Social Media
Landing Page
Webinar
Results:
9 Attendees
2 deals

Product Lifecycle Management

G2WimgSquareNonOpaque

Activities:
2 blogs
4 E-invites
Targeted Telemarketing
Social Media
Landing Page
Webinar

Results:
9 Attendees
2 deals