Platform
Proprietary CMS
Objective
Redesigned the ACTIVEEducate.com site to support our initiative in penetrating the Specialty Schools market.
Optimization
Rewriting the content to align with the recent product updates was a given. A major part of the content strategy included revisiting SEO pages to rank for strategic terms. Additionally, the redesign included making the site responsive to optimize for mobile conversions. Each page had a form added above the fold as well as implementing a structure that was easier to navigate.
Results
Months following the redesign, visits increased by 25% on average month over month and increase in conversions of 675% on average, month over month.
