Clients First TX was launched as a local marketing initiative to highlight the strengths of our division. This served as not only a place where the clients could come and learn about our consultants and team, but as a lead generation tool.
All content, blog/topic management and copywriting was facilitated through me with the help of two third parties to make it happen. All content was optimized to rank for local keywords. Phone numbers and e-mail addresses were prominently displayed. This site’s inbound success was heavily dependent on an aggressive content strategy as a place that would house training and product collateral.